SEO, which is an acronym for the concept of Search Engine Optimization, and its connotation means the processes you perform to create and improve the ranking of your site or online store in Google Search engines in a free and natural way without the use of paid ads, and the more your role comes to ranking sites at the top of the results, the more visits there will be on Its various pages and perhaps more business.. The SEO of online stores is different from the SEO of regular sites, because its adjustment is much simpler than the regular sites..
Seo E-Stores is a natural and free marketing of your online store and the goods on offer. A great reliance on goods per se is based on the configuration of search engines in different ways, starting with the name of the store, sub-names, product images, descriptions and features.
Seo E-Stores is one of the most important and powerful methods used in e-marketing that paves the way for profit and success in creating e-stores and reaching the largest target-class visitor base with demographics that are compatible with the goods on offer, the type of visitors who are looking for your item already on offer, and who need it and look for it, making it easy to reach them easily. Improving your online store's search engines achieves your goals and business success and expands your search to reach a wide range of target audiences with seo e-store methods that are unpaid.
- Before we touch on our subject, we must first understand the meaning and definition of e-stores.
What are e-stores?
E-stores are commercial platforms for selling and purchasing different products and goods and their competence is determined by determining the quality of the store in general, and it is possible that the trading platform provides services and not goods over the Internet. The use of online stores has spread widely and rapidly and has become a necessary means of purchasing in the lives of consumers globally, and the e-store has the basics to be available, which is often the biggest reason for the victory of e-stores:
- Product
- Quality
- Prices
- marketing
- How to recover the value paid for the product
- How to ship and receive
- Want to bring visitors naturally and free of charge? In order to acquire customers looking for your item, you must first set up your online search engine store, which we call Search Engine Optimization, and what distinguishes this type of visitor is that they are the ones looking for your product unlike visitors coming from paid blog ads such as Facebook Ads, Google AdWords, and advertising banners on frequented sites by many visitors. Therefore you must understand very well the most important foundations of search engines in order to have a higher ranking than in the previous google search engines, with it worth mentioning that the factors that issue search results at Google are close to 250 workers and therefore we will address the most important factors that will help you well and come with remarkable results but you need some time, and this time is determined by your activity and effort regularly, The effort to create your site in terms of SEO is worth every minute you take advantage of.
- Before you learn steps to how your store is configured for search engines, you must first support your plan with two key factors that are the basis of every step you will take in the SEO world on which all marketing factors for e-stores will depend:
The current ranking of your store in Google search engine
You should know the order of your current online store to follow ups or downs in searches and there are many services through which you can know the order of sites in Google and other search engines and there are free tools that can often be considered better than those paid such as Rank Checker provided by SeoBook for free and usually paid services display results in a beautiful and attractive way but at the same time are limited in terms of the number of keywords It is very important to monitor them, the number of domains and others, and to use a tool to know the order of your site pages in search engines is very important because through which you can make an analysis of the site and keywords whenever you notice a sudden change in google analytics statistics and in this way you can correct the situation early in case you have been punished by Google for example...
Semantic words used by researchers
The choice of keywords is not only the choice of words and expressions with extensive search, the building of links or the search for an advanced order of a particular key word, but is more comprehensive and the basis of any successful Seo campaign
A study conducted by Ahrefs on three million searches revealed that the page that ranks first in the order of search results for a particular key word will also occupy one of the top 10 for another 1,000 related key words, meaning that it is enough for your site to control one key word, and with it will control another thousand words.
Factors and steps of marketing e-stores
- Video content
- Product specifications and evaluation
- Online store compatibility with mobile
- Page splitting
1- The content of the images:
It's the way the item is offered to buyers, where you can view different images of different points and angles. It is a promotional trick for the goods displayed and should reflect to the user how to use the product in real life by displaying the product representatively if the item sunglasses will put a picture of someone wearing it in the sun to add some realism in addition to google loves the video content and this is seen as the highest quality and thus gets higher ratings in search engines and it is an opportunity to further improve the SEO store especially in the search for Visual content.
2- Product specifications and evaluation:
There should be a distinctive description of each meta description for each page, which helps to improve the order of these pages and archive them all in search engines, and putting the rating property in your online store lends great credibility to your store you must put an evaluation button for each product and for each sale and purchase to allow the customer to express his opinion on the service allowing you to know the status of your store between competitors from other e-stores as well as the evaluation of visitors to products It adds free marketing value so visitors can see the total rating this product has received and buy it for a positive evaluation with confidence and experience from others.
3- The electronic store compatibility with the mobile:
Statistics and studies indicate that electronic purchases made from mobile phone are currently much larger than purchases made from the computer, so it is very necessary for the electronic store to be compatible with the mobile phone and not conflict with it for ease of use and browsing to shop the visitor and is satisfied with the quality of the store and its use.
4- Dividing pages:
Page splitting is the process of linking a set of pages together in a sequential manner and with numbers at the top or bottom of the web page, a method widely used by online stores to allow visitors to browse their various products called page splitting technology or "Pagination".
- In order for your site to get good results in search engines, there are problems you should know in page division that conflict with search engines and evaluation and affect the way search engines archive and evaluate your store's e-page, the problems of partition are two problems:
1– Repeating content:
In most cases of partition use, successive pages are almost identical in terms of content, and these pages have the same meta description and the same meta address, so when Google's creeper scans the site, he will find a large amount of pages with similar content, which makes him bypass them and gives them a late order in the search results.
2– Non-indexing:
When the site is new and the number of pages divided is large, in this case the creeper of the search engine may stop at a certain depth assuming that the number of pages divided is 50 pages there is a possibility that the creeper will stop indexing at a certain depth and be 25, making another 25 pages unindexed.
- Now we're aware of the problems we might have in dividing pages, but how do we use partition without affecting the online store in search engines?
- Use the "rel=prev" and "rel=next" instruction to link divided pages, search engines when you read them will know that these pages are not duplicated but will realize that they are one divided page.
- Use the "rel=canonical" instruction and this method is used only in cases where the "view all" button is available when you press this button, all pages will be displayed and merged into one page.
- Use plugins and software if you use WordPress you can use yoast you will divide and appropriate instructions.
On-page SEO factors for electronic stores:
There are factors for the store configuration of SEO search engines internally on-page, the most important of which are:
Title headline
The headline must contain the name of the product in English or any other language to obtain the visitor through any language.
THE URL IS THE LINK TO THE PRODUCT PAGE IN THE ONLINE STORE
The product link must contain the name of the product.
Meta Description
It is best to start with the key word product description as search engines pay close attention to every word in the description box and you have in the range of 140-160 characters through which to explain in short what this product is.
Use alt Text tag in the image
This hashtag is one of the HTML language tags that are used with images and is a small pop-up window that appears to tell you the title of the content of this image you will see in case the image is delayed, and since
Images are a necessary component in online stores, you should take advantage of the images by putting keywords in alt marking.
Headings are the sub-addresses of goods in the online store
In order to gain visitors through search engines, you must use the keyword and product name in h1, h2 subheadings.
Content, the content of the text accompanying the product image in the online store
Texts must be uploaded first before the images, thereby reducing bounce rate, which is certainly in your favor with Google, and texts are inherently faster to download already, and this will help distract the visitor if the image occurs and the image is delayed and he can read the text so that he does not get bored.
Keywords intensity keywords
This factor can raise the order of your online store in search results and may push you to the front of the front page, which is one of the most important factors that can be used.
In addition to all these factors, we will add to them one of the important factors to be mentioned:
Reliable Backlinks Background Links: You can connect with some people who own blogs and better be influencers on social media sites that are more dependent on the graphic material because you need Back Linux to clearly reveal your store in a positive way.
Thus, we have mentioned the most important factors that are used in the preparation of electronic stores for search engines SEO and there are many other factors that have not been mentioned and we will mention them in detail in another article so as not to distract your mind with many factors and explain more...
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