The world of search engines has been in a lot of trouble since the last update of Domain Authority by MOZ, which was activated on March 5, 2019 to keep pace with Google's updates to the continuous search engine khorazams that have affected and will significantly affect the order of display of different search results and this update will not be the last, but the coming period will see continuous updates to make the Domain authority index more credible with regard to the results of search engine pages.
What is domain authority?
An indicator created and developed by MOZ specialists in everything related to improving websites to suit the requirements of search engine users, this indicator gives an estimated assessment of the performance of different sites compared to each other in relation to the battle of appearing in the first results of search engine pages.
It is wrong to believe that domain authority score is an absolute value and the site with the largest rating will ensure that the first results of the first page appear in the different search results and on the contrary the domain authority 1 to 100 must be compared with competitors on the same common search words targeted by your site.
Evaluating domain authority, no matter how valuable it may be, will not be the reason why your site appears on the front pages of different search results, but on the contrary, an expectation of what your site will perform compared to potential competitors on the same search words used.
The domain authority assessment of most sites constantly changes decreasing and rising as a result of different factors, the most important updates made on the indicator evaluation factors, which determines the size and result of the impact of change and volatility in the evaluation of the site is to compare the current and future evaluation of your site with the evaluations of the competing sites and not compared to the sites with the highest rating.
Factors influencing Domain authority
- Number of external links to your site from the highest rated sites
- Percentage of the correct external links to your site from the number of total links directed to your site
- The level of efficiency of site configuration for search engines compared to potential competitors
- Huge increases in the number of links coming out of top-rated sites such as Amazon and Facebook that affect valuation factors
- Continuous updates in Google algorithms related to search page results
- MOZ updates to keep up with changes in the world of search engines
- Access to your site's externally linked pages in case of any site change
How do you improve your Domain authority indicator rating?
The process of improving your site evaluation begins by identifying potential competitors for the first positions in search results on the same words and sentences of targeted search through the content of your site to make a more appropriate comparison and sign with the evaluation of these sites and not compared to the highest rated sites to determine the position of the site in the competition.
Creating useful, renewed content that responds to the expectations of search engine users is the first and most important step on the way to improving the efficiency of the site for users and search engines and increasing the evaluation of the Domain authority index.
Developing a site strategy to increase the number of external links to your site from the highest rated sites is the complementary step to the process of improving the assessment of the domain authority index of your site.
Domain Authority's latest update
In February, it was announced that there was a recent update of the domain authority index by the innovative moz company, which developed the index to improve the credibility of the evaluation of the sites in addition to keeping up with Google's ongoing updates regarding search engine results, which was implemented on March 5, 2022.
The impact of the update on the evaluation of all the consequences and in the majority negatively, but the evaluation became more credible for more realistic expectations regarding the performance of the sites and their positions on the pages of search engine results and the changes in evaluation differed depending on the quality of the site and its area of activity.
The current evaluation of your site may be significantly lower than before the update, but more importantly, it is to compare your current and future assessment after the expected updates compared to that of potential competitors to determine the size and location of the damage and to benefit your site from updates.
There is no need to delay the plan to develop your site and prepare it for different search engines, with continuous updates, competition for the first positions in the search results pages will become more difficult and you should not risk losing this preference to your site.
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