Local SEO is different from the traditional SEO (SEO site configuration) where local seo efforts are about improving the ranking of sites on local SERPs for potential customers looking for a location, branch of a service or product nearby, such as the search term "nearest pizzeria."
46% of Google Searches are local searches in which the search engine user aims to reach the nearest service provider or desired product and 78% of local search results through mobile phones ends with a visit to branches of business during the same day compared to 34% of pc and tablet users.
The process of creating your company's location or business for local search results (local seo) is absolutely necessary if you are targeting potential customers using search engines to find branches and business premises near them through search terms including geographical locations, public places, or the term "closer" in order to ascertain the branch address or visit the branch as soon as possible.
There is no better chance of acquiring new customers from the timings of need and searching customers for their services and products by appearing in the highest possible order in local search results or in google's first three local pack results that appear above search results as well as appearing in a unique location with all business details including name, address, official business days and hours, communication numbers, website link, short promotional photos or video of business when listing your company On the Google My Business platform.
Seo's Local Benefits
Seo's efforts (creating sites for search engines) aim to increase the volume of traffic to your website by releasing search results to potential customers for free without using generally paid Search Engine ads without focusing solely on local search results for potential customers near your business headquarters or branches.
The benefits of site configuration are multiplied by local search results (local Seo), the most important of which are:
- Appearing in local search results for potential customers and increasing the chance of attracting new customers
- Get a higher click rate for local search results than general search results (increase site visits)
- A better return on marketing investments by creating the opportunity to increase sales volume from potential customers
- Appear uniquely with a data card and a complete profile on the Google My Business platform for free
- Provide all business information to potential customers to reach the best decision and favor your business solutions and services over competitors
- Increase confidence in potential customers through positive ratings and comments
Factors for determining the order of local search results for websites
- How close your company's headquarters, branch or business to the search engine user
- Relevance of the search term used for available services and products and website content
- Current and former customer ratings for your business and for the services and products acquired
Steps to improve local Seo for corporate sites and business activities
In order to improve your local Seo, you must develop appropriate strategies that include key steps, the most important of which are:
Include your company on google my Business platform
Google My Business provides the opportunity to appear distinctively and detailed in search results as important information for your business is displayed free of charge from a detailed address to available headquarters and branches, communication numbers, official business days and hours, website link, and photos of your business internally and externally.
You must record all the following data for your company or business when you list it on the Google My Business platform to make the best possible use:
- Business classification
- Headquarters or branches address
- Communication numbers
- Website link
- General description of business
- List of services and products available
- High-quality photos of panoramic headquarters and branches (360 degrees)
- Short promotional video not more than 30 seconds
After recording your business data and documenting business ownership through multiple ways by phone, traditional mail, or email, you'll be able to appear in better order in local search results and search through Google Maps.
Register for business directories
The presence of your company data or business (name - classification - general description of domain and business activities - communication numbers - website link) is a positive indicator for search engines that contributes to getting the best possible ranking in local search results.
Business Directories:
Having official social media accounts that include all business data and communication information is the first step in marketing social media sites as well as contributing positively to the local seo process, providing a multiplicity of search results for your potential business (Google My Business account - social media accounts) when a potential customer searches for the services or products you provide.
Update data and content in business guides constantly
A common mistake for companies and businesses in the local Seo process is that the company's data and content in business guides are not constantly updated, whether communication numbers, addresses, number of branches available, list of services and products, contributing to the loss of many opportunities to acquire new customers who have not had the latest information about your business.
You can add high-quality panoramic (360-degree) images of your business branches or a short promotional video to your business account on the Google My Business platform to inform potential customers of all their products and services professionally and you can remove or replace this content at any time.
Add contact information to the website
Providing communication information and detailed address is one of the basics of creating any company or business website where communication information (contact numbers, email, company headquarters address, company social media accounts, google maps) is a key pillar of the process of acquiring new customers, dealing with existing customers and achieving better results in the local seo process.
If you own more than one headquarters or branch of your business, you must include all addresses and contact information on a Contact Us page or pages for each branch of the company or business.
When a potential customer searches for the nearest product or service provider they need, search engines will base their local search results and ranking on a number of factors, including the geographical location mentioned on your website.
Creating websites for browsing from mobile phones
Search engine users use mobile phones more frequently in local searches, browse local search results and end up visiting their chosen business branch to meet their current need on the same day or the next day at most.
In order to be chosen with an advantage over competitors in local search results and achieve a better ranking, you must provide an excellent browsing experience by designing and developing your website to suit the mobile browsing experience in terms of providing responsive design (Responsive Design) with different types of devices and increasing the speed of downloading different pages of the site so that you do not lose all potential customers to competing business activities that outperformed you in the local SEO by providing a better browsing experience.
Use search terms suitable for local search results
One of the basics of traditional Seo as well as local Seo is the step of choosing key search words and terms common to potential customers (Keywords Research) in order to develop unique content about selected search terms and words that answers the questions and desires of search engine users.
The best search words in the local Seo improvement process are related to places such as country and city names such as "Best Marketing Agency in Europe" or "Nearest Advertising Agency in the United States."
Developing website content
One of the most important steps of the traditional Seo strategy as well as local Seo is to develop the content of the website to suit the target search results of potential customers, including:
- Use selected search words related to location, potential customer desires in page title and Meta Description to increase clicking (%CTR) on your site pages in search results
- Use local search words in image descriptions and video transcript descriptions
- Post renewed content in the site's blog answering FAQs in targeted local search results
- Include places and branch addresses where services and products are provided on each service or product page
Focusing on developing content suitable for local searches in the local Seo Strategy will certainly ensure that local search results are better ranked in conjunction with other local Seo improvement steps.
Get positive ratings
Search engines, including Google, aim to provide the best user experience possible by showing search results that are appropriate to the user's desire for local search results for businesses worthy of the confidence of potential customers.
Getting as many positive reviews and honest ratings as possible from past and current customers is one of the most important steps to improve your local Seo as positive ratings increase the confidence of search engines and potential customers in your business.
Google My Business, Yelp and social media ratings are the most influential in your local search product and in order to increase the number of these positive ratings, you must provide excellent customer service in addition to sharing and interacting with positive ratings on different sites through gratitude responses that reflect the company's goal of increasing customer loyalty by providing services and solutions appropriate to the needs of target customers.
Dealing with negative assessments
A single negative rating can have an impact and echo more than 100 positive ratings as this reduces customer confidence in your business, especially when dealing in an un professional manner with customer problems and negative ratings.
One of the most important basics of local Seo is to send positive signals to search engines about how satisfied your business is to be worthy of a better ranking in local search results, which will not happen if you do not address customer problems and deal professionally with negative ratings as quickly as possible on various websites and online platforms.
Increase local external links (Local Backlinks)
One of the most important steps to improve sites for search engines (SEO) is to develop an effective strategy to increase external backlinks from sites relevant to content that are reliable to search engines and the target audience, contributing to greater credibility of your website with search engines and thus better ranking potential customer search results.
It's a little different in local Seo steps where the focus is on getting as many external links as possible from trusted local sites, including:
- Corporate locations and business activities in your business
- Popular and reliable blogs in your field of activity
- Business signs
- Product and service evaluation sites and forums
The best way to increase local external links is to develop premium content suitable for local searches and to provide services, products and solutions appropriate to the wishes of potential customers that contribute to increased positive ratings and confidence in websites, search engines and potential customers in your business.
Conclusion
Seo's local strategy is a complementary step to the indispensable SEO process for corporate websites and business activities with the aim of achieving the best possible ranking of search results for potential customers and creating multiple opportunities for business growth (customer base increase - increased sales volume) free of charge at no advertising costs.
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