SEO or site configuration for search engines is a site development process to suit the requirements of different search engines such as Google or Bing with the aim of appearing in the first search results of keywords and terms used by potential corporate customers, projects and business activities.
Search engines are the source of 70% of website visits where site visitors use different search engines to answer certain questions or search for a product or service with hundreds of published topics to answer visitors' questions and the presence of websites for most companies and businesses that provide multiple alternatives at an appropriate cost with convenient and fast communications better than traditional shopping channels.
Benefits of SEO for corporate websites and e-business activities
SEO benefits for individual websites, particularly those for projects and business activities, as they are a major source of website visits that contribute to increasing corporate and business profits through free Organic Traffic visits, as well as other options to take advantage of search engines through search engine marketing campaigns through paid advertising campaigns.
For example, by setting up your site for search engines and competing for a keyword with a monthly search volume of 1,000 searches, you'll make it 10,000 times more likely to appear on the first page of search results for that keyword than potential customers.
Assuming that the click rate on your site page (CTR%) in the first three search results is 10% of the impressions (1,000 visits to your site) which is lower than the real percentage of clicking on the first three search results and the percentage of completed conversions such as purchases of your business products or subscription to services provided is only 10% or 100 completed processes and the profit from each completed process is $100 so the profit will be by improving your site according to requirements Search engines are $10,000 per month ($120,000 per year) through free visits without incurring a high advertising cost for marketing your website.
In addition to financial profit, increasing the number of website visits will build a base of followers of your business interested in your unique content (blog posts) that indirectly promotes the products and services of your business that answers all the questions of potential customers in your area of experience and business and increases customer confidence automatically and makes free announcements by posting a positive impression of your business or business.
Competition for the first results is intense in the search pages so the process of creating sites for search engines (SEO) requires continuous effort and specialized and experienced individuals in the field of sio for major activities and businesses, but for emerging sites and blogs we will explain some tips through which you can improve your site to suit the requirements of search engines and provide a positive browsing experience for visitors to the site in the coming paragraphs of this article.
How do search engines work?
Search engines search for sites that contain topics related to what a search engine user is looking for and then arrange them and show them to the reader in a tidy and indexed manner depending on the quality of the content and the success rate of the site in the SEO process.
This process is done by so-called crawling search spiders, tracking links between different site pages or within a single site, and to help search engines such as Google crawl and index your newly created or edited site pages using google Search Console's URL search tool to index your website pages in a few minutes and appear in target search results in front of potential customers as soon as possible (within a few minutes) and appear in target search results in front of potential customers as soon as possible (within a few minutes). One or two days) if you outperform competing sites on the same search terms in the criteria and factors of ranking site pages in different search results that will be explained in the next paragraph.
The most important factors in the order of websites in search page results
The efforts of websites in the SEO process will only ensure that the first search results appear if you pay attention to all the details and focus on all the factors that affect the ranking of the site and its different pages in the target search results of potential customers, the most important of which are:
Quality and content fit
The most influential factor in the success of SEO efforts, particularly on-Page SEO for any site, is the quality and content fit for what visitors are looking for using search keywords from potential customers.
You can select target search terms and the size of monthly searches through Google Keyword Planner, and you can also use many other tools and sites to identify search terms for site content and new ideas for content, including:
The development of the content of the site includes several steps with the aim of increasing the satisfaction and benefit of visitors to the site from the content of your website, the most important of which are:
- Page Title: The headline should include the target search word and refer to page content to increase page visits over click-through-rate, which is also an important factor in ranking your site in search results and does not exceed 65 characters until it appears entirely to computer and mobile users.
- Meta Description: The page description appears in search results as a brief description of the content of the page should be taken care of as it encourages an increase in page visits over the number of impressions in different search results such as the headline and does not exceed 156 characters to appear in full, including the target search word.
- Page URL: The page link also appears in search results and contributes, such as the title and page description, to creating a brief description of page content with a majority of 4 or 5 words that include the target search word and be close to the page title.
- Headings: Dividing page content into subheadings that include some but not all keywords helps search engines better understand page content, better index site pages and appear in a higher order in search results.
- Text and visual content: Whether it's a blog publication page, a product marketing page or a service that must contain premium content that answers all the faqs of page visitors textually while exploiting the features of Graphic and video designs (Motion Graphics) to increase interaction with the content of the page and increase the duration of browsing (Dwell Time), which is an important factor in arranging pages in search results.
- Internal & External Links: Internal links in page content to other on-site pages or external links to related topics and sites will enrich page content, link site pages internally, and facilitate search engine spiders crawling, indexing, and ranking your site's pages in search results.
User Experience
The number of site visits will not become important and influential in the SEO process and the ranking of the site in search results in case most visitors to the site leave the different pages within a few seconds for several reasons, the most important of which are:
- Loading Speed: Slow downloading and taking more than 2 to 4 seconds or more will encourage site visitors to return to the search results page and choose a rival site for your website. You can check how quickly your website pages are uploaded through PageSpeed Insights, which provides a general and detailed assessment of how quickly your website is loaded on pcs and mobile phones, as well as instructions to improve the speed at which website pages are uploaded.
- Website Design: The web design process must take into account that the design fits the site's content in attractive colors that are comfortable to the eye and responsive to different types and dimensions of different devices and screens.
- Website Structure: Creating site content ratings with internal links to relevant pages will improve the quality of internal site structure by linking all pages to each other with ratings and nominations for similar content or approach products and services, facilitating site browsing for visitors, facilitating search engine process in crawling and indexing your website pages, as well as creating and periodically updating sitemap files that include links to the entire site pages (previously created/newly created/newly modified).
- Web Content: Having annoying ads (pop-ups) affects the experience of site visitors browsing different pages and making negative use of page content and encourages visitors to leave the site as quickly as possible and not visit your site again.
Avoiding all factors that lead to poor user experience from website visitors will positively affect your website's ranking in search results for targeted terms.
Number and quality of external links (Backlinks Quality)
Backlinks are a positive indicator from other sites of your site and a guide to the quality of the site's content and suitability for visitors to other sites, as well as the second most important factor in the success of the efforts of the websites in the SEO process and achieve the best possible ranking in the first search results.
Content quality is the first way to get external links from sites with relevant content as well as to increase the number of site posts on social media, contributing to increased site visits and increased access to high-quality external links from domain authority sites and forums.
The quality of external links from sites and forums is important compared to the number of external links and one of the most important sites through which you can post parts of your site's content and get high quality external links:
Site compatibility with mobile-Friendly browsing
The rate of browsing websites through mobile phones is increasing daily, affecting search engine algorithms where crawling and indexing pages of mobile-First Index sites and if the site complies with mobile browsing experience factors from the speed of page loading and the response of design and content to different device sizes and screens, your website pages will appear in better order in search results.
You can check your mobile browsing proportionality with Google's Mobile-Friendly test, detect page incompatibility with mobile browsing, and use Google AMP to increase the speed at which site page content is uploaded through mobile phones.
Location Security Concerns
Search engines recommend the importance of website security and personal information to site visitors and advise visitors to sites that do not have an SSL certificate not to register any personal information on these sites as this certificate encrypts the exchange of information on websites in order to increase security during all browsing experiences and each site that owns this certificate is added to the https page address instead of HTTP as a sign of site security as well as to achieve a better ranking in search results.
Website Issues Maintenance problems
Periodically reviewing and examining the site contributes to improving the site's performance for potential customer visitors, not to be neutral from SEO standards, search engine requirements and maintain advanced positions in search results.
Steps to review, inspect and maintain the site periodically include:
- Update sitemap and txt files at least periodically weekly to make sure selected site pages are indexed
- Check the compatibility of site pages with mobile browsing experience
- Reduce redirects for other pages and replace deleted pages with page (404 Not Found)
- Make sure there is no duplicate content, pages with the same title (Page Title) or a duplicate description (meta description)
- Follow-up and edit software errors in website development
- Follow the speed of downloading site pages daily and work to increase the download speed to comply with the requirements of search engines
Focusing on developing all the factors mentioned in the ranking of websites in search results pages through individuals specializing in site configuration for SEO search engines will ensure that your business website ranks better in the results and increases the number of Web Traffic visits from potential customers.
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