We cannot deny that the past five years have contained a tremendous development in the gaming industry, particularly phone games. I got to this mobile phone big games that we didn't imagine existing on the platform a few years ago it was a challenge even on some PC devices!
But each positive aspect is offset by a negative side, as many manufacturers have begun to include a lot and a lot of annoying ads in their games despite many users complaining. It has become a major negative point in mobile platform games because of the inconvenience caused by these ads and their role in spoiling the fun of playing. Here are the main reasons for this:
1. Low success of paid games on phones
This is one of the most important reasons, as the games whose developers demand large amounts are not receiving the required demand to compensate for development costs and make significant profits, in addition to the phenomenon of hacking phone games is more widespread than any other platform because of its ease of penetration. So they make them free of charge with a lot of ads, with the option of getting rid of them for a sum of money.
2. Lack of experience among designer companies
When you enter the app store on your phone, you notice good games and others that may not rise to being an actual game, because most of the game developers on phones are new to the domain or on a small budget, or even they may be developed by one person who seeks to make money. In this case, there is insufficient experience to know what users think of the in-game advertising system and as a result many of these projects fail and give a bad character to phone games.
3- The large percentage of purchases taken by official stores
The biggest nightmare for developers, especially small and medium-sized entrepreneurs that lack funding, google play for Android devices, for example, was deducting for itself an estimated 30% share of each purchase, whether the game itself or within it, but it changed in October this year, being forced to reduce it to 15% as a result of the efforts of several companies. It's no better for the App Store, which takes a close percentage of what its rival takes on Android. This makes it difficult for the developer to leave the game free or semi-free and flood it with ads to ensure a profit away from exploiting app stores.
4. The attractive value offered by advertising companies
As ads appear in their new form and flood different sites and applications, advertising companies are offering developers sponsorship contracts that provide them with funding in exchange for putting their ads in every inch of their newly developed game, a offer that most people may accept as the offer may seem tempting, but may ensure the project's long-term failure.
When can ads in games start to disappear gradually?
This is difficult to predict, but as personally predicted, the day when ads in phone games and apps are significantly lower is not far away, especially after recent events related to reducing the profits of official stores and so on, but until that day comes, advertising will remain a big problem for any phone player.
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